Growing up as  an Israeli in Germany, Shira spent most of her life representing Israel. Whether in Dance, Unesco delegation or working for the Embassy in Berlin - she knew she had a calling. 


After following the wine route in California with her family, she fell in love with a new world - The wine world.


With a BA in communication in  hand she started working in the media world. with years of experience in production, Product management, high tech & philanthropy Shira felt that something was missing and that something was passion, the same passion she had for wine.


From then on it was clear, representing Israel in the best way she knew how - Through the wine side.


Today Shira is living fully the wine industry, From wine Journalism,  marketing, wine bar owner & consultant for restaurants around the country.

She is happy to share with you the history, development and beauty of the Wine side of Israel.

Watch Shira live on i24 News