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Growing up as  an Israeli in Germany, Shira spent most of her life representing Israel. Whether in Dance, Unesco delegation or working for the Embassy in Berlin - she knew she had a calling. 


After following the wine route in California with her family, she fell in love with a new world - The wine world.

With a BA in communication in  hand she started working in the media world. with years of experience in production, Product management, high tech & philanthropy Shira felt that something was missing and that something was passion, the same passion she had for wine.


From then on it was clear, representing Israel in the best way she knew how - Through the wine side.


Today Shira is living fully the wine industry, From wine Journalism,  marketing, wine bar owner & consultant for restaurants around the country.

She is happy to share with you the history, development and beauty of the Wine side of Israel.



Ever since Lee can remember, she worked in the food and beverage business.


As a Barista, a waitress, a manager of a chef restaurant and a sommelier while studying economics at TAU University.


The only difference between Lee and all the other students was- that she couldn’t wait to finish school so she could master the world of wine.

She is a graduate of WSET London level 3, and for the past 6 years worked as a wine consultant at a big beverage company. 

For Lee and her family, wine is a way of life. She travels to as many wine regions in the world as she can, and loves to experience combinations of culinary and wine journeys. 

Today Lee is dedicated to wine education, tourism, consulting restaurants and exploring more and more of the Israeli wine industry.


Join Lee to her magical journey on The Wine side of Israel.

Watch Shira live on i24 News

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